• CRM strategy, email set up, implementation and management of the automated journeys.
• This person will be go-to technical expert for marketing automation programmes within the business, therefore it’s imperative you have a deep understanding of the technology as well as being highly skilled in email marketing strategy and implementation.
• Experience of and technical understanding of other automation software.
• Ability to set up and use behavioural triggers and personalisation to drive response
• Proven ability to drive purchase behaviour to increase order values and broaden the product repertoire
• Competent in skills and techniques required to convert prospects into purchasers
• Strategic thinker but happy to roll their sleeves up and ‘do the do’. This is a hands-on role
• Good understanding of brand and the ability to translate brand pillars and key messages into engaging email and CRM content to nurture customers and build brand advocacy
• Good stakeholder management, this role requires interaction with other areas of the business so clear communication and the ability to bring others on the journey is important.
• Campaign evaluation and skilled in translating key learnings into future action
• Well versed in a test and learn approach
• Analytical and experienced in working with data
• Knowledge and experience of using customer data and segmentation to shape messaging and offers

Person requirements

• At least 2 years experience in a CRM / email marketing role
• Hands-on experience of at least 2 marketing automation programmes
• Have led the email strategy in other businesses
• Experienced in running multiple automations concurrently and moving customers through different automations
• Have implemented a large volume of complex and sophisticated trigger based email automations
• Betting experience is a plus
• Educated to degree level
• Previous experience of machine learning and intelligent content
• Proficient in evaluation and reporting
• Experienced in migrating to a new automation platform
• Have worked in sync with an offline team driving toward the same objectives