We are looking for an experienced Marketing Sr Analyst to develop and manage our marketing strategy. Help us increase leads, create our social media strategy, manage our website(s) strategy, foster customer retention, provide sales support and most importantly of all think creatively to do so.
Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
Market through various channels and segment databases working with large data sets
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
Partner with creative teams, other internal stakeholders, and external agencies and vendors
Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
Social media Skills
Contributes to marketing strategy by leveraging social media to identify and acquire customers.
Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
Maintains online relations with customers by organizing and developing specific customer-relations programs.
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
Maintains research database by identifying and assembling marketing information.
Provides marketing information by answering questions and requests.
Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
Maintains social media marketing staff by recruiting, selecting, orienting, and training employees.
Maintains social media marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Experience building complex marketing programs and reporting on the results
Exposure to digital and direct response marketing
Competence as a creative writer with an eye for great emails and landing pages
Strong project management skills
Location: Argentina Remote
Paid in USD